LIVA, a leading fashion ingredient brand from the Aditya Birla Group launched a state of the art LAPF Studio in Tirupur. This is the third such Studio after NOIDA and New York. LAPF Studios act as a one-stop customer experience centre for innovation, technical, product and marketing solutions.
Tirupur Studio has a collection of more than 2000 fabric innovations of Viscose, Modal & Excel. Technical specifications, uniqueness of the fabric and marketing stories are available in wide variety of fabrics including Woven, Knitted, Flat Knitted etc. LIVA’s seasonal collection specially designed by the in-house designers will be on display in the studio to align global buyers to the cluster.
The launch witnessed the presence of Mr. Dilip Gaur, Business Director, Pulp and Fibre Business Aditya Birla Group and Managing Director, Grasim Industries and Mr. Raja M Shanmugam, President Tirupur Exporters Association (TEA).
Mr Dilip Gaur, said “I recall the meeting, we had with leaders of Tirupur Exporter’s Association (TEA) last year and the seed was sown for a much deeper collaboration between Liva and TEA. Today we are happy to launch LAPF Studio at Tirupur along competed via case study presentations. The companies competed across diverse categories − Cost Optimization, Technology, Sustainability, People Initiatives, Safety and Quality. The regional winners will have the rare opportunity to compete against other regional winners in a national-level competition to be held on 21st September 2018, in Mumbai.
The annual event, presented by Aditya Birla Group for the last five years, has become an exciting, knowledge-sharing platform for manufacturing professionals in Plant Operations, Production Management, Quality Control, Technical & Engineering and HR.
Aditya Birla Group has 130 world-class manufacturing plants across the globe, with 65% of its workforce engaged in the manufacturing sector. The Group was named Best Employer in India, 2018 by Aon Hewitt.