American clothing brand Hanes is expanding its popular Hanes® Originals line with the launch of Hanes® Originals featuring SuperSoft fabrics. This new line builds on the success of Hanes Originals by offering fresh designs, vibrant colors, and incredibly soft fabrics made from bamboo-derived viscose.Jane Newman, Chief Design Officer of Global Innerwear at HanesBrands, expressed excitement about the release of Hanes Originals with SuperSoft fabrics. She emphasized the brand’s dedication to creating clothing that meets all consumer needs, with a focus on unmatched softness achieved through innovative fabrics.
Part of the iconic Hanes Originals collection, these essentials celebrate softness and resilience. With new tonal patterns and fabrics, the SuperSoft styles embody Hanes’ authenticity and commitment to quality.
The Hanes Originals with SuperSoft styles are available for men, women, and children, offering a range of basics such as underwear, bras, socks, and loungewear. Prices range from US $10 to US $34, ensuring that consumers can enjoy supreme softness at affordable prices.