Global multi-sports apparel and lifestyle brand Decathlon has partnered with Tata Cliq Fashion to
strengthen its e-commerce presence in India and connect
with shoppers in new geographies, especially across Tier
2 and Tier 3 cities.“India’s sports landscape is evolving
rapidly, with individuals increasingly embracing fitness
and an active lifestyle,” said Decathlon India’s CEO Sankar
Chatterjee in a press release. “We believe that sports have
the transformative power to make societies healthier and
happier and our alliance with Tata Cliq Fashion is a step
in that direction. As a customer-first brand, Decathlon
is committed to provide an immersive and elevated omni
experience through e-commerce collaborations to engage
with a wider audience. Our extensive range of high-quality
products ensures that every sport lover, regardless of location or experience level, is equipped with the essential tools
to unlock their full potential. By integrating technology and
leveraging Tata Cliq Fashion’s customer base, Decathlon is
redefining the sports retail experience with greater convenience and inclusivity.”
Decathlon has launched over 5,000 sports products on Tata
Cliq Fashion’s platform, joining over 4,000 Indian and
international labels on the e-commerce store. Decathlon
offers goods across 60 sport categories, now deliverable to
over 24,000 Indian pin codes with Tata Cliq Fashion.
“At Tata Cliq, we are committed to offering a diverse and
thoughtfully curated assortment that resonates with the
evolving preferences of our consumers,” said Tata Cliq’s
CEO Gopal Asthana. “The sports and fitness category on
Tata Cliq Fashion is one of our top-performing categories
with a significant contribution of revenue to our overall
business. We are elated to expand our portfolio further with
the availability of Decathlon’s exceptional quality and vast
product range, as it aligns seamlessly with our vision to
provide a complete sporting solution for every consumer.
Together, we aim to redefine the way the nation shops for
sports and fitness essentials, taking a meaningful step
toward building a healthier and fitter India.”