Europe’s textile and apparel sector faces an unprecedented crisis. Low-cost imports from China are flooding the market. As a result, local producers are struggling to stay competitive. The European Apparel and Textile Confederation, known as Euratex, is now calling on the European Union for immediate help. Ursula von der Leyen, President of the European Commission, recently promised to rebalance trade with China. She spoke at the European Parliament autumn session on September 16. She declared that the EU would use every tool to create a level playing field. This statement follows the Buy European initiative from July. That plan aims to favor local producers in public procurement.However, Euratex believes political promises are moving too slowly. The European textile sector includes 200,000 businesses. It generates almost 166 billion euros in annual revenue. It also employs 1.2 million workers. Industry leaders warn that these jobs are now at serious risk. The EU goods trade deficit with China reached 359.8 billion euros in 2025. Unfair pricing and cheap e-commerce shipments continue to hurt local factories. Furthermore, high energy costs and complex European green regulations are adding pressure on small businesses. Euratex wants four specific actions from EU leaders. First, customs authorities must increase checks to stop illegal under-invoicing. Second, officials must enforce anti-dumping measures much faster. Third, the EU needs simple and uniform business rules across all member states. Fourth, the next EU budget must include direct financial support for textile modernization. Euratex is also pushing the EU to recognize textiles as a strategic industry for defense. Technical textiles are essential for military gear and protective equipment. Therefore, textile production should receive defense investment support. At the same time, Euratex is strengthening trade ties with Canada to build safer supply chains. Strict EU policies will impact apparel exporters around the world. Higher customs scrutiny means suppliers must provide complete product documentation. Traceability will become mandatory for all incoming goods. This shift directly affects Bangladesh. The country relies heavily on the EU garment market. Moving forward, Bangladeshi exporters must focus on regulatory readiness, digital tracking, and environmental compliance to maintain their market position