H&M Group has announced its plan to use only sustainably
sourced materials by the year 2030. This goal is guided by
the framework of the Science Based Targets Network (SBTN).
This initiative is part of the company’s larger sustainability
strategy and will be applied across its entire global supply chain.
As part of this plan, the company aims to prevent the damage or
conversion of natural ecosystems. It also plans to reduce its total
agricultural land use by 3.85% compared to 2019 levels by 2030.
In addition, the group aims to increase the share of recycled ma
terials in its products to 50% within the same time frame.H&M
Group is also focusing on specific key regions, referred to as pri
ority landscapes. The company is involved in projects such as the
Regenerative, Ecologically and Economically Viable Agriculture
initiative in Central India and the Regenerative Wool Project in
the Eastern Cape Drakensberg Grasslands of South Africa.
In addition, H&M Group plans to strengthen its supplier
requirements to ensure that all materials are sourced without
causing deforestation or harm to ecosystems.
Leyla Ertur, Chief Sustainability Officer at H&M Group, stated
that the loss of natural resources directly affects the fashion
industry, including soil quality, water systems, and biodiversity.
She added that by following SBTN’s land-related targets, the
company is using a science-based approach to protect
ecosystems while working closely with suppliers, farmers, and
communities.