Star Fades International (SFI), a recognized name in
denim innovation, has partnered with The Lycra Company, a global leader in fibre and fabric solutions, to introduce
the new Lycra Fit Sense denim technology. This cutting-edge
shaping solution aims to improve fit and comfort and will be
produced at SFI’s Los Angeles facility and Artistic Milliners’
newly launched plant in Mexico.
The patented Lycra Fit Sense denim technology is a major step
forward in denim design. It offers targeted support and
shaping in important areas of the garment while still allowing
full movement and excellent comfort. This results in denim
that not only looks great but also adapts to the body for a
personalized and enjoyable wearing experience.
“We’re excited to work with The Lycra Company to bring
Lycra FitSense denim to the Western Hemisphere,” said
Murtaza Ahmed, co-founder of SFI and director at Artistic
Milliners. “This partnership brings together our deep
knowledge of denim production with Lycra’s advanced fibre
innovations. By starting production locally, we can offer our
brand partners quicker turnaround times and more
flexibility.”
Geoffrey Hietpas, Vice President of Apparel in the Americas
at The Lycra Company, added, “Working with SFI and AM
Mexico allows us to combine our strengths to meet the
growing demand for denim that delivers both style and
comfort. Expanding production to the Western Hemisphere
supports regional manufacturing and helps our brand
partners strengthen their supply chains.