Reliance Retail’s Fashion World has entered a strategic
partnership with franchise consulting firm Francorp to
scale its high-street fashion format across India. The collaboration aims to drive Fashion World’s nationwide expansion
through franchising and offer new opportunities for small and
mid-sized entrepreneurs.
“This partnership with Reliance Fashion World is not just a
collaboration- it’s a movement to empower local retailers,
create inclusive entrepreneurship, and expand the frontiers of
organised fashion retail,” said Franchise India Group’s
chairman Gaurav Marya in a press release. “With Reliance’s
unmatched retail prowess and Francorp’s franchise
development expertise, we are laying the foundation for the
next big retail revolution in India.”
Fashion World, launched by Reliance Retail, is designed to tap
into India’s unorganised fashion retail segment. The format
follows an “Invest. Own. Operate. Grow.” model, enabling
franchisees to run stores featuring a curated mix of Reliance’s
top-performing labels across apparel, footwear, and
accessories. Backed by Ajio Business, franchise partners gain
access to over three lakh styles via a strong business to
business supply chain, according to Reliance.
The brand plans to reach over 200 million consumers across
500 cities within the next five years. It will offer two formats:
‘Family Stores’ (over 3,000 square feet) and ‘Specialty Stores’
(1,000 square feet), enabling partners to select models based
on local demand and investment capacity. With Francorp’s
franchise expertise and Reliance’s retail network, Fashion
World aims to bring organised, affordable fashion to a wider
audience while supporting profitable growth for franchisees..